Teeth whitening is the process of brightening and lightening the color of teeth to enhance their whiteness and brightness. This involves utilizing various techniques and products designed to eliminate stains, discoloration, and yellowing from the surface of the teeth.
The primary product categories for teeth whitening include toothpaste, whitening gels and strips, and light-based teeth whitening devices, among others. Whitening toothpaste is crafted with abrasives and chemicals such as hydrogen peroxide or carbamide peroxide in lower concentrations, aiding in the removal of surface stains from teeth. These products are distributed through channels such as institutional sales and retail sales, and they find applications in both in-office and at-home settings.
The teeth whitening market research report is one of a series of new reports from The Business Research Company that provides teeth whitening market statistics, including teeth whitening industry global market size, regional shares, competitors with a teeth whitening market share, detailed teeth whitening market segments, market trends and opportunities, and any further data you may need to thrive in the teeth whitening industry. This teeth whitening market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The teeth whitening market size has grown strongly in recent years. It will grow from $6.91 billion in 2023 to $7.31 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth observed in the historic period can be linked to the increasing awareness and focus on beauty and aesthetics, the impact of social media and celebrity endorsem*nts, the rise of dental tourism, the accessibility of over-the-counter whitening products, and the heightened consumer awareness and education.
The teeth whitening market size is expected to see steady growth in the next few years. It will grow to $8.8 billion in 2028 at a compound annual growth rate (CAGR) of 4.8%. The anticipated growth in the forecast period can be ascribed to the ongoing focus on aesthetic dentistry, the provision of personalized and customized whitening services, the increasing aging population, the impact of social and cultural influences on beauty standards, and alignment with overall wellness trends. Noteworthy trends in the forecast period encompass the rise of advanced whitening technologies, the increasing popularity of at-home whitening kits, the demand for natural and organic teeth whitening products, and the introduction of innovative whitening formulations.
The anticipated surge in demand for dental treatments is set to drive the growth of the teeth whitening market. Dental treatments, involving medical procedures by dental professionals, aim to address various oral health issues. Dentists provide teeth whitening treatments to enhance the color and visual appeal of teeth, contributing to patients' aesthetic satisfaction. For instance, a report from the National Health Service in August 2023 indicated a notable increase in dental disorder treatments, reaching 32.5 million instances-an uptick of 23.2% from the 26.4 million treatments in 2021. Consequently, the heightened demand for dental treatments is poised to boost the teeth whitening market.
The increasing prevalence of dental disorders is projected to propel the growth of the teeth whitening market. Dental disorders encompass a range of conditions affecting teeth, gums, and surrounding oral structures. As awareness of oral aesthetics and dental care grows, consumers seek effective and accessible teeth-whitening solutions to address prevalent dental issues. A World Health Organization report in March 2023 highlighted a global prevalence of oral illnesses, affecting around 3.5 billion people, with primary tooth caries impacting 514 million children and an estimated 2 billion adults suffering from permanent teeth caries. Consequently, the rising occurrence of dental disorders is a driving factor for the teeth whitening market.
The growth of the teeth-whitening market is expected to face constraints due to low awareness. Teeth whitening, a cosmetic dental procedure targeting the improvement of tooth appearance by eliminating stains and discoloration, may encounter hurdles with low awareness among potential customers. Limited knowledge regarding the benefits, safety, and efficacy of teeth whitening procedures and products can create hesitation among individuals, impacting their willingness to explore these cosmetic dental services. A study by University of Benin undergraduates in June 2023 revealed that only approximately 35.8% of respondents were aware of tooth bleaching, indicating a potential knowledge gap. Consequently, low awareness poses a challenge to the growth of the teeth-whitening market.
Leading companies in the teeth whitening market are actively developing technologically advanced oral care products featuring wavelength technology to secure a competitive edge. These cutting-edge oral care products leverage specific light frequencies to elevate dental treatments and enhance outcomes in oral hygiene. For instance, in February 2023, Colgate-Palmolive Company, a prominent US-based dental and personal-care product company, introduced the Colgate Optic White ComfortFit LED Teeth Whitening Kit, incorporating wavelength technology. This innovative kit harnesses specific light wavelengths, including the blue or violet spectrum, to augment the effectiveness of teeth whitening treatments. Prioritizing user experience, the kit focuses on comfort, uniform whitening, ease of use, efficacy, and speed. The application involves using the provided LED device for 10 minutes daily over a 10-day period, applying a thin layer of whitening serum to swiftly remove stains. The kit, featuring a flexible LED whitening light and a teeth whitening pen, conveniently powers up through smartphones, compatible with both iPhone and Android devices.
In December 2022, Wellnex Life Limited, an Australia-based consumer health and wellness company, successfully acquired Mr. Bright Ltd. for an undisclosed amount. This strategic acquisition aims to fortify Wellnex Life Limited's product portfolio in the oral care and teeth-whitening markets. Furthermore, it seeks to broaden market presence through diversified distribution channels, enhance the product ecosystem, and offer customers an expanded array of health and wellness solutions. Mr. Bright Ltd., a UK-based company specializing in teeth-whitening products and services, aligns with Wellnex Life Limited's growth objectives.
Major companies operating in the teeth whitening market report are Johnson And Johnson, Procter And Gamble, Unilever PLC, GlaxoSmithKline PLC, 3M Company, Henkel AG And Co. KGaA, Koninklijke Philips N.V., Colgate-Palmolive Company, Church And Dwight Co, DENTSPLY International, Institut Straumann AG, Ivoclar Vivadent AG, Kerr Corp, Ultradent Products Inc., Dr. Fresh LLC, Onuge Personal Care (Guangzhou) Co. Ltd., TECNO-GAZ SpA, Pearl Smile GmbH, Brodie & Stone International PLC, Beaming White LLC. , WHITEsmile GmbH, WSD Labs USA INC., TPC Advanced Technology Inc., DentMate Technology Co. Ltd., Mavrik Dental Systems Ltd., GLO Science LLC, Cosmolab Manufacturing Ltd
North America was the largest region in the teeth whitening market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the teeth whitening market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the teeth whitening market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The teeth whitening market consists of sales of teeth whitening pens, teeth whitening powders and teeth whitening rinses. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Teeth Whitening Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on teeth whitening market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for teeth whitening ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The teeth whitening market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of covid 19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
- 1) By Product Type: Whitening Toothpaste; Whitening Gels And Strips; Light Teeth Whitening Device; Other Products
- 2) By Distribution Channel: Institutional Sales; Retail Sales
- 3) By Application Type: In-Office; At-Home
- Companies Mentioned: Johnson And Johnson; Procter And Gamble; Unilever PLC; GlaxoSmithKline Plc; 3M Company
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
